Because of the ever-increasing access to technology, customers expect to find everything they need with a few taps on their phones. This has led to the deconstruction of the linear, step-by-step customer journey. Learn how product experiences and product experience management are changing the ways customers shop, retailers sell, and suppliers supply.Read article
Many retailers and suppliers settle for using Excel spreadsheets or antiquated technology to manage product content, but it's becoming less and less reliable. Below, we highlight the shortcomings of previous approaches and the need for robust product content and product experience management technology.Read article
For a long time, libraries and biology labs were the places you might have learned about taxonomy. But the internet and our complex digital systems have changed that. Clicking through...Read article
The internet and other digital systems have been transforming the way we conduct business and commerce for more than 20 years. Why now do we talk about “digital transformation,” and what does "being digital" really mean?
For those professionals managing product content, crafting a customer-pleasing product page to stand apart from other brands can feel like chasing a moving target. The good news is, you're not alone.Read article
Today’s consumer wants to interact with—and be supported by—your brand through whichever channel is most convenient for them. Your product content can determine that.Read article