customer product experience
October 31, 2018

Future Implications of Product Experiences

Because of the ever-increasing access to technology, customers expect to find everything they need with a few taps on their phones. This has led to the deconstruction of the linear, step-by-step customer journey. Learn how product experiences and product experience management are changing the ways customers shop, retailers sell, and suppliers supply.

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Automotive Aftermarket and Amazon
October 24, 2018

Amazon and the Automotive Aftermarket

Built on technology developed by Partpic, a company Amazon acquired in 2016, the feature is able to match the items from photos to relevant items in the catalog. Let's examine latest technology advancements being used by Amazon, such as Part Finder, and their impact on the automotive aftermarket.

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Excel Used for Product Management (PCM/PXM)
October 17, 2018

Moving Beyond Excel

Many retailers and suppliers settle for using Excel spreadsheets or antiquated technology to manage product content, but it's becoming less and less reliable. Below, we highlight the shortcomings of previous approaches and the need for robust product content and product experience management technology.

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July 11, 2016

The 16 Pieces of Data eRetailers Need from Suppliers

The internet is a battleground for product exposure and positioning. Retailers are all vying for customer attention, and the competition is brutal.

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