If you deal with product content in spreadsheets, you’re familiar with the frustration of overlapping attributes, the redundant work of formatting for different retailers, and the errors that can weasel their way into your carefully entered content.
What if you could erase the redundancy? It’s time to start thinking about how you could improve your product content if you spent less time entering the same data to appease different endpoints and double-checking for accuracy.
The average data entry specialist might spend half their day repeating the same work formatting their product content for different endpoints. When you solve for these common issues, you have more time for other things, like increased collaboration on product content between departments and teams. When departments aren’t as siloed and there’s more time to work out guidelines around product content and interaction, your data is better and your departmental relations are better.
When employees are more productive, companies are saved from having to hire more employees, saving money and training time. So how can you improve your product content to ensure your own personal success, as well as the success of the company? Here are a few simple pro-tips for the Edgenet platform.
A smart spreadsheet may look like a regular spreadsheet, but it’s a special Edgenet template, used for creating and updating your product content on the fly. It’s the best tool to speed up your work in the portal. It also serves as a local copy of your product content, in case of prolonged loss of your internet connection.
The smart spreadsheet updates your template with new product information in near real-time. It consistently saves data, and it lets you update only the data that you need to update at that time, so there’s no need to worry that your data may be overwritten.
This function should be used whenever you have more than a handful of items. If you’re working with more than 10 items at a time, the spreadsheet will definitely expedite your product content input process.
The “Copy Down” function is best saved for when working in bulk-edit mode or importing your smart spreadsheet. It is the third tool from the left in the toolbar, and it will copy down the topmost cell that you select, and copy down that selected attribute down the full column.
The Copy Down tool is one of the most underutilized tools, but it can drastically reduce time spent on copying bulk information. We recommend using this tool for editing anywhere between 10-50 items.
In the portal, most attributes can be changed fairly easily, except for the GTIN number. The GTIN number is basically ironed into the product. But, if for some reason you should need to change your GTIN, find the “Make Copy” button in the upper right-hand corner (in single item edit mode only), and type in the correct GTIN number. This is a great way to manage GTINs attached to products.
Retail is dealing with a new generation of digitally empowered customers. Rich, accurate product content is essential to pleasing the customer and generating lasting brand loyalty in a time of intense competition. Don’t take chances on product content you aren’t sure of. When running product content through the Edgenet platform, you can have peace of mind knowing that your data is being scored and validated for quality in a way that only Edgenet can guarantee.
To learn more about how to win with product content, download the Edgenet Product Content Playbook.
If you have questions about the portal, email firstname.lastname@example.org
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