Edgenet Hires Former Lowe’s Leader Alex Panzano as SVP of Strategy

NASHVILLE, Tennessee – Nashville-based Software as a Service company Edgenet has named Alex Panzano, former Lowe’s leader, as Senior Vice President of Strategy. His expertise will further enhance Edgenet’s reputation as an authority in delivering consumer-empowering tech innovations to retailers and brands.


Panzano, formerly of Lowe’s, brings a comprehensive knowledge of big-box retailers and their strategy for delivering a full omnichannel experience to consumers in the face of competition from online-only merchants.


At Lowe’s, Panzano served as Business Planning and Alignment leader for C-suite executives. He was a key player in Lowe’s current effort to transform their retail experience through greater integration with high-quality online product content.


“Alex’s subject matter expertise and industry knowledge, combined with Mikael Solomon’s passion for innovation in digital commerce, puts Edgenet in a league of its own,” said Edgenet CEO Steve Proctor. “This top industry talent will help us lead the way in using product content to fundamentally evolve retail and give customers a true omnichannel experience.”


While at Lowe’s, Panzano also led numerous strategy, technology and performance improvement efforts for core U.S. home improvement and new business development programs. His accomplishments include implementing a “center of excellence” for Master Data Management and spearheading several large initiatives regarding Item data management, GTIN and data content for commerce.


“Having worked alongside Steve in my position at Lowe’s for more than 15 years, it’s been an incredibly smooth transition to the Nashville office,” Panzano said. “Learning their taxonomy from the inside is exciting, and the team’s enthusiasm for fast-paced innovation makes it easy for me to help guide the process.”


The hiring of Solomon and Panzano continues a period of huge momentum at Edgenet, whose industry-leading product content platform and customer-first mentality address the current market need for customer-obsessed digital experiences.


About Edgenet
A Nashville-based company with a divisional office in Milwaukee, Wis., Edgenet is a Software as a Service (SaaS) company that provides retailers, distributors, and brands with the ability to categorize, complete, and control their product content with the Edgenet Product Content Cloud. The Product Content Cloud platform standardizes, stores, and syndicates product content across digital channels, assuring it is complete and continuously up to date. A proprietary content scoring system provides instant feedback to customers on the quality of the content they enter. The quality of this treated and validated content is what truly distinguishes Edgenet from its competitors. For more information, visit edgenet.com.

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