Finding the Right Tool for Managing Product Content
Learn how investing in the quality and treatment of their product content saved Klein Tools hours typically spent on data entry and treatment, freeing up time for content enrichment.
Klein Tools is an American company based in Lincolnshire, Illinois that manufactures hand tools. Known for its popularity with workers in the electrical and telecommunications industries, the company is privately held and was founded in 1857. Klein Tools selected Edgenet to leverage industry-embedded taxonomy to categorize their product content and streamline processing and delivery to their endpoints.
Klein Tools managed their product content through a product information management (PIM) tool, exporting content through customized spreadsheets for each of their individual retail channels. Nearly 11 years ago, Klein identified an opportunity to improve the way they processed their content by partnering with Edgenet. Through the Edgenet platform and Edgenet Connect, Klein tools simplified their process for managing and syndicating their product content in a single solution, eliminating duplicative work in multiple systems.
Single source of truth: The Edgenet platform saved time and resources for Klein Tools by moving all product content management actions (importing, categorizing, validating, and exporting content) into a single platform, and away from their previous process of customizing spreadsheets for each data endpoint. The Edgenet platform has saved Klein Tools from having to increase their product content management team by 25%.
Industry-embedded taxonomy: By using the Edgenet taxonomy to categorize and sort the content that was housed in their PIM, Klein Tools cut whole steps out of their content management process. Klein Tools increased the accuracy of their content via data quality validations, which compares endpoint product attributes with Klein Tools?content to ensure completeness and correctness before distribution.
Since deciding to invest in the quality and treatment of their product content via the Edgenet platform, Klein Tools saved hours that would otherwise be spent on data entry and treatment,freeing up time to dedicate to content enrichment rather than maintenance. Because of more accurate, rich, and timely product content through the Edgenet platform, Klein Tools has enabled one of their sales endpoints to increase sales by 40%. Plus, other sales endpoints are coming to the Edgenet platform to request Klein Tools product content because of its accuracy and consistency.
We have Edgenet as a single point of entry to get our content out quickly and easily to multiple business partners.Taniel KhamoOnline Marketing Manager, Klein Tools