Designing and manufacturing premium appliances for home, scientific, healthcare, and ADA needs, AGA Marvel primarily sells their products through specialty distributors.
But after building a relationship with a major home improvement retailer, AGA Marvel is now branching out into other traditional retail relationships – and finding that Edgenet makes that easy.
ULTRA-FAST GO-TO-MARKET: EXPANDING CHANNELS IN A SCALABLE WAY WITH EDGENET
As AGA Marvel expanded its sales channels, it discovered that each retailer wanted different information in a different format.
“To keep up with the workload that went along with that, it was either hire a full-time person to maintain the data, or use the Edgenet PXM platform,” says AGA Marvel Website Marketing Manager Krista Jensen.
“I am happy to say that using Edgenet cut the time it took to get product information to new accounts by 25%. We launched with Wayfair in just a couple of weeks instead of a couple of months. And the second week was their process time.”
SHARING PRODUCT CONTENT WHEN CUSTOMERS NEED IT
AGA Marvel spends a lot of time understanding its customers and how they buy. Jensen ensures that AGA Marvel stays on top of its digital presence, which is critical to supporting sales.
“Consumers shop online for large appliances today, especially doing initial research,” Jensen says.
To provide the robust product content customers expect, Jensen coordinates the work of many teams to keep data correct and current. “We work hard to make our website and all product information as robust as possible. If we can provide an answer online, we do.”
UNLOCKING DATA SILOS
Edgenet has simplified the task of storing and managing product content for Jensen and her colleagues.
“Before Edgenet, we held data locally on hard drives or protected servers,” Jensen says. “Now, we have one place to host all of our most current product information, and all of our data recipients can have the most updated version as soon as it’s complete.”
THE CUSTOMER SERVICE EDGE
“We started working with Edgenet to provide GDSN to one retailer. We were so impressed with the responsiveness and support we got, choosing the Edgenet PXM platform was a no-brainer,” Jensen says.
ADVANCED FEATURES AND AUTOMATION TO KEEP AGA MARVEL AHEAD
A real win for AGA Marvel: Finding digital asset management (DAM) and ecatalog capabilities in the same solution that provides a home for all their product content.
“This literally saves me hundreds of staff hours in managing product information,” Jensen says.
Now, Jensen and her team are designing strategies to use Edgenet to serve the latest product content to their website and even to printed catalogs.
“Automation is my keyword for 2019 – I want to automate as many processes as possible,” Jensen says. “Edgenet will help us develop integrations with our current systems and expand data consumption exponentially.”