By Dave Williams on
2/25/2010 7:32 AM
Embedded advertising has been used in movies, TV, print and even online for some time now. Typically product placement is reserved for products that have a visible logo or where a spokesperson will mention the sponsoring brand. For products that don’t have an obvious brand like furniture, décor, flooring and fashion plumbing this effective method of influence has been out of reach…until now! Two weeks ago Edgenet launched the Design Center at MSN Real Estate. This entirely new section delivers two important things for advertisers, 1) the ability to put their products in front of targeted online buyers and 2) can build brand influence through inspirational settings tied to ecommerce sites where consumers can find and purchase the products they are searching for.
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By Tabita Green on
1/26/2010 3:50 PM
If you had a chance to read my post about Apparel for the Sporting Goods Industry, you may recall that suppliers can enter variations for apparel items. Taking that to the next point, retailers and merchants will be able to preview and review apparel and their variations through the Merchant Portal.
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By Tabita Green on
1/25/2010 3:48 PM
We have a new feature release in early February, which will allow the Sporting Goods Industry to easily manage product attribute variations. This feature release allows suppliers to manage products with similar attributes within a single item. Let me explain. It's quite common for vendors to offer products in multiple colors and/or sizes. With the new attribute variation capability, suppliers can enter the product information one time, and simply add the variations, such as Medium, Large, and XL.
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By Tabita Green on
1/21/2010 3:42 PM
As I mentioned in a previous post, we're excited to be the industry's first to offer a way for automotive aftermarket suppliers to manage their ACES data and rich product content in a single location. We are able to offer this with the new and flexible Supplier Portal Smart Client.
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By Tabita Green on
1/20/2010 10:09 AM
AAIA Catalog Enhanced Standard (ACES) standards data is essential for the automotive aftermarket industry. Combining ACES data with rich product content is incredibly beneficial to both store associates and customers. Having more detailed and accurate information will enable store associates to sell more products. We're excited to be the industry's first to offer a way for automotive aftermarket suppliers to manage their ACES data and rich product content in a single online location. Auto part suppliers who already have their data in the ACES format can simply upload their data to the Supplier Portal, avoiding rework and benefiting from a single source data management. Suppliers can also add or edit ACES data directly through the Supplier Portal. 
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By Judy Millheam on
1/7/2010 9:50 AM
Edgenet will be at the NRF Big Show in booth # 537. We will be conducting a special advanced preview of our new media offering, which allows manufacturers to present their products to over 6 million monthly online shoppers. This truly changes the way businesses connect with consumers. If you are there, be sure to stop by and take a sneak peak.
Event Information:
NRF Big Show, January 10-13, 2010
booth # 537, Jacob K. Javits Convention Center
New York, NY
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By Judy Millheam on
12/16/2009 12:53 PM
 We have compelling news that will interest the press, excite advertisers, motivate consumers and not to mention, ties into retail strategies. We’re not quite ready to let the cat out of the bag, but can tell you that we’ve never seen anything like this and can’t wait to show it to you.
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By Dave Williams on
12/3/2009 11:21 AM
It’s official! The Buyers Guide and Product directory on HomeChannelNews.com is renamed to HCN Product Central. We have a Naming contest winner this week. Sid Hines from JeldWen joined in the naming contest fun and came up with the winner. Thanks to everyone who took part and congratulations to Sid! We’re excited about HCN Product Central - a name that matches the product as the central location for merchants and leading retailers to source products!
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By Tabita Green on
12/1/2009 1:30 PM
On December 9, we are releasing a new version of the Supplier Portal to allow GDSN pre-publication. There are several benefits related to this functionality:
- This is a simple way to meet the pre-publication requirements of your retailers' GDSN process
- It enables you to define up front who gets your data. This way you don't have to check the Supplier Portal for subscription requests. We will automatically send your pre-published catalog items to the appropriate recipient
- Pre-publication cuts a step out of the process. Now you can do all your GDSN work for a given item in one sitting
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By Judy Millheam on
11/19/2009 12:10 PM
The NRF 99th Annual Convention & EXPO convention is January 10-13th. Whether you’re attending for networking and education sessions, or looking for services and technologies for business, the NRF Retail’s BIG Show has it all.
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